HEHANUSSA, Farida Ariyani; PADLI; MUHRIM, Noersyam. Strategi Pemasaran Untuk Meningkatkan Daya Saing Hotel Swissbell Ambon. HIPOTESA - Jurnal Ilmu-Ilmu Sosial, Indonesia, v. 20, n. 1, p. 70–79, 2026. Disponível em: https://e-jurnal.stiaalazka.ac.id/index.php/ojs-hipotesa/article/view/143. Acesso em: 25 agu. 2026.